Reading Questions Week 6

Gross, “A Niche of Our Own” from Up From Invisibility (233-251)

  • Why do you think minorities might welcome advertising that targets them specifically?
  • What are some of the reasons why brands might want to target minority consumers?

Sender, “Selling America’s Most Affluent Minority” from Business Not Politics

Clark, “Commodity Lesbianism” (181-201)

  • How does “gay window dressing” function in advertisements?
  • Why are political styles easily appropriated by commercial interests, and what are the consequences of this for sexual minorities, according to Clark?

Hennessey, “Queer Visibility in Commodity Culture” (31-76)

  • What are some of the downsides of queer visibility, according to Hennessey?
  • How do consumption practices fit with the idea of identities being constructed and performed, rather than innate?

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